The perfect lap pillow that is ideal for cuddle time, feeding time, and even playtime! Make breastfeeding and bottle-feeding more comfortable for you and your baby. The Niche Feeding Pillow is 100% organic, luxuriously soft, and breathable to keep you and your baby cool and cozy. Youll use this versatile pillow for more than just holding your baby close, though. This u-shaped pillow is the ideal lap pillow for feeding time and cuddle time with your baby. The body-hugging arms ensure the pillow doesnt shift, even when your little one moves about. The Niche Feeding Pillows unique square shape provides more surface area and extends the use of this pillow far beyond nursing time. Here are just a few ways people are using the Niche: Sitting prop for baby while hes learning to sit on his own Comfortable pillow for elevated tummy time Body pillow for kids ages 2 and up Side-sleeper pillow for older kids and adults Armrest for knitting or reading time The Niche is organic inside and out right down to the kapok (silk-cotton) filling. The eucalyptus and cotton fibers in the fully organic Pebble cover are infused with zinc to provide microbe resistance, no matter how many times you wash it. Every element is carefully selected to be pure, breathable, healthy and safe for your baby. At Nook, they believe in building a better country for our children, so they support the local economy whenever possible. The Niche Feeding Pillow is made right here in the USA